To provide a TV advert to showcase the highlight of the Doncaster Racecourse calendar – the ubiquitous St Leger Festival.
The St Leger festival at Doncaster Racecourse is a glittering social and racing spectacle – the highlight of the racing calendar in Doncaster. Whilst it was imperative to provide essential information such as dates, how to book and location, perhaps even more importantly the client wanted to promote the entire experience – the anticipation, the horses thundering to the winning post, the highs and lows of winning and losing and the fact that the fashion stakes are just as high as the racing ones.
We captured aerial footage and combined with ‘on the ground’ footage we were able to portray the action from every angle. This had been filmed in 2014 in readiness for the 2015 TV campaign and we also provided a full post production service. In addition to the filming we also co-ordinated the entire advertising schedule and worked with Clearcast, the leading ad clearing agency in the UK, to ensure the content was deemed appropriate as per the UK Code of Broadcast Advertising (the BCAP Code). We also checked the small print, scheduled it for airing and paid attention to each and every detail that goes into making a successful TV advert.
This was a stunning eye-catching advert which really epitomised the spirit and atmosphere of the St Leger Festival. Alex and his team delivered the brief on time and on budget and the results gave us a huge TV reach in a new exciting way. Since the creation of this TV advert Keyhole Creative Media continue to work with us on a retainer basis creating adverts and film for all our marketing purposes. I wouldn’t hesitate to recommend them for their service, efficiency and creativity.
Kieran Gallagher, Chief Executive, Doncaster Racecourse