Retained All Inclusive Media package
To provide a complete digital marketing, social media and content creation service to Flamingo Land Resort Yorkshire to promote all aspects including the holiday village, theme park, zoo, conservation and events.
Flamingo Land Resort Yorkshire is one of Yorkshire’s top tourist attraction. We were required to provide a range of services to complement the roles of the in house team – video content for a variety of marketing platforms, social media content and management, content writing for blogs and press releases, photography and event filming. It was important to capture the family friendly ethos of the park, the investment that continues to be made in the park and the variety of experiences that can appeal to young and old alike.
We have worked on a number of video projects throughout the year and have utilised aerial, still and time lapse methods to film events, animals and all aspects of the park including the use of ‘Go-Pro’ to capture the exhilaration of the rides. A social media strategy has been developed taking into consideration brand guidelines and social media audiences and engagement continues to increase. Press releases, news and blog items are created each week to communicate news to print and online media whilt, also refreshing content on the Flamingo Land website.
We have a good working relationship with all members of the Keyhole team and have been able to explore areas of our communications and marketing strategy that had previously been untapped. The way in which we have been able to choose which services we required has been invaluable and has allowed us to add on the services of Keyhole to strengthen our marketing and promotional power with fantastic results.
Sarah Mills, Director of Marketing, Flamingo Land Resort Yorkshire